Assessor Resource
SFLDEC510A
Design and produce innovative floristry products
Assessment tool
Version 1.0
Issue Date: May 2024
Application of the competency
This unit describes a highly creative and innovative design function for a diverse range of floristry products and applies to the full range of industry sectors and environments. The floristry business could be a retail, studio or floristry business that specialises in corporate or special events.
The innovative product could be custom-made in response to a customer brief or an original display or stock item made for general sale. It could be a large or small-scale floristry product, one of a complex nature, one using complex techniques, part of a range of products for a special or themed event, or one produced for an exhibition.
This unit applies to senior designers in the floristry industry with considerable experience across product categories. They operate autonomously and have a strategic design focus as part of their job role. This can include specialist designers, freelance design florists, senior studio design florists, senior floral designers and floral stylists.
This unit describes the performance outcomes, skills and knowledge required to creatively design and produce a diverse range of small to large-scale innovative floristry products.
It requires the ability to identify opportunities to develop innovative products, generate innovative design concepts and to experiment with, evaluate, select and document the final design of the floristry product in detailed job specifications. It also requires the ability to construct innovative products, supervise any production team members involved and to continually re-evaluate and refine existing design and construction skills through the development of highly creative and innovative products.
This unit is the third of three hierarchical floristry design units which cover differing levels of design skill for florists producing different products. The following units cover primary design skills for key and frequently sold floristry products, and higher order design skills for more complex floristry products:
SFLDEC302A Design floristry products
SFLDEC407A Design complex floristry products
The related function of working within a brief and liaising with customers and clients to meet their requirements and special requests is covered in:
BSBDES402A Interpret and respond to a design brief.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
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